Prasad Sangameshwaran &Amp; Priyanka Sangani

Stories by Prasad Sangameshwaran &Amp; Priyanka Sangani

Videocon submits revised bid for Daewoo Electronic

Videocon submits revised bid for Daewoo Electronic

Rediff.com   8 Feb 2007

The Videocon Industries-led consortium has submitted a revised bid to the creditors of Daewoo Electronics for buying their stake in the South Korean electronics major.

Asia figures high on Danone radar

Asia figures high on Danone radar

Rediff.com   6 Feb 2007

In the last month and a half, Danone has announced initiatives in China, Japan and Thailand, indicating a significant role played by Asia in the gameplan of the Euro13 billion dairy major.

Ad focus shifts from products to consumers

Ad focus shifts from products to consumers

Rediff.com   2 Feb 2007

With an overdose of sermons on product and brand. Not anymore. Advertising is moving to be consumer centric rather than product.

Ad agencies share services to cut expenses

Ad agencies share services to cut expenses

Rediff.com   27 Jan 2007

Ad agencies JWT, Ogilvy and Grey International have more than a parent in common. In India, at least, executives from these agencies fly the same airline, stay in the same hotel chains or send documents through the same courier company.

FMCG firms in novel ad move to link brands

FMCG firms in novel ad move to link brands

Rediff.com   18 Jan 2007

Moving ahead from the conventional advertising focus on brands, FMCG companies are now trying to establish a connection among the company and its various brands.

Maxus tops in new ad business

Maxus tops in new ad business

Rediff.com   8 Jan 2007

Top agencies JWT and Ogilvy are conspicuous by their absence from the list of agencies picking up the maximum business in 2006, even as those like Euro RSCG and Grey Worldwide have made a comeback.

NRS, IRS to merge into one common survey

NRS, IRS to merge into one common survey

Rediff.com   5 Jan 2007

The National Readership Study and the Indian Readership Survey, the two primary readership surveys in the country, may make way for a common survey.

Outdoor advertising to see new tech blitzkrieg

Outdoor advertising to see new tech blitzkrieg

Rediff.com   2 Jan 2007

As the Rs 1,000-crore (Rs 10 billion) outdoor advertising market becomes increasingly crowded with giant-sized backlit hoardings, technology may soon become the differentiating factor.

Size does matter in FMCG segment

Size does matter in FMCG segment

Rediff.com   27 Dec 2006

Specific pack sizes boost growth in certain categories.

Meet the adman who thinks in Hindi

Meet the adman who thinks in Hindi

Rediff.com   22 Dec 2006

Confessing to thinking in Hindi, porters, truck drivers and chauffeurs have inspired him to create award-winning advertisements.

Amul eyeing flavoured yoghurt mart

Amul eyeing flavoured yoghurt mart

Rediff.com   20 Dec 2006

Dairy major Gujarat Co-operative Milk Marketing Federation plans to take a plunge into the flavoured yoghurt business. The product will cater to the youth and health conscious.

Dragon may gobble durables space too

Dragon may gobble durables space too

Rediff.com   18 Dec 2006

With retail story getting bigger by the day, China threat looms large.

No freebies on offer as price is not an issue

No freebies on offer as price is not an issue

Rediff.com   15 Dec 2006

With pricing power returning to the fast moving consumer goods sector as consumers begin to upgrade to premium products, most companies have stopped offering freebies and reduced prices.

Synovate on lookout for buyouts in India

Synovate on lookout for buyouts in India

Rediff.com   14 Dec 2006

Market research firm Synovate, part of the Aegis Group Plc, is on the lookout for acquisition opportunities in India.

BSE plans museum, brand book

BSE plans museum, brand book

Rediff.com   4 Dec 2006

The Bombay Stock Exchange, Asia's oldest financial institution, is exploring a novel concept to increase the employee involvement and knowledge base of its employees.

Taxman comes calling, ad agencies catch chill

Taxman comes calling, ad agencies catch chill

Rediff.com   28 Nov 2006

The advertising industry may see a hole in its pocket as the service tax anti-evasion wing mounts a country-wide operation to book offenders.

Fitch to collaborate with Landor in India

Fitch to collaborate with Landor in India

Rediff.com   24 Nov 2006

When the WPP chief Martin Sorrell advocates his ad agencies to compete for client businesses with his "kiss-and-punch" philosophy, design companies owned by the WPP group have collaboration on their minds.

Samsonite Nashik unit to be shut

Samsonite Nashik unit to be shut

Rediff.com   20 Nov 2006

Samsonite India will be shutting down its manufacturing unit at Nashik over the next three years. Production at the plant, which has a capacity of 10 million units, will be scaled down to 50 per cent by December 2006.

Global creative agencies rush to India

Global creative agencies rush to India

Rediff.com   14 Nov 2006

Karwal: The king of timing

Karwal: The king of timing

Rediff.com   13 Nov 2006